¡ù WORKS
 
 
Hong Long Century Plaza

   TYPE£ºCommercials
   RUNTIME£ºAbout one minutes
   HONOR£ºAs COMMERCIALS SCREENING at SIGGRAPH 2009
   The Demonstration Film at Cyber Sousa 2009
   Award of AD & Introductory Spots at AniFest 2010
   Nominee Best Editing at 2009 Architectural 3DAwards
   Nominee Best Original Animation at 2009 Architectural 3D
   Awards
   Nominee Best Overall Architectural Animation at 2009
   Architectural 3D Awards
   Nominee Industry Choice at 2009 Architectural 3D Awards
   Best Communication Nominee at IMAGINA Awards 2010
  
-------------------------------------------------------------------------------
   


  

 


Film Introduction:
Hong Long Century Plaza is a complex project adjacent to the landmark building of Shenzhen and located at the Golden Triangle CBD in Shenzhen. The director selects the creative idea of Disassembly & Assembly to produce the film.
In static city space, scattered building fragments fall apart in each corners of the city. With the tremor of city, scattered components fly towards a same target by means of the attraction of a strong magnetic force, presenting the building, Hong Long Century Plaza, through convergence caused by tornado.
The application of particle steel dynamics etc enables the storyboard of Dispersing-Conjunction-Separating-Gathering to be realized perfectly. In order to give prominence to the geological location advantage of the project, in the first half part of the film is produced by live-action, then make the scene of the whole film full of high simulation through excellent 3D synthesis technique. Finally,more notably, in the second half part of the film, only one scene is set to finish the growing process of building body lasting about 2 minutes.
The film continues the unique creative persisted by DANS. Constantly upgraded technical force guarantees high-quality of film in respect of vision, emulation and plot etc. A large number of visual effects are applied in the film, which immensely strengthens the visual impact, shock feeling and enjoyment of film.



stills of Hong Long Century Plaza
  
  
  
 
<< BACK
 
Copyright 2009 DANS. All Rights Reserved.  
TEL:0755-25831836 25835579    FAX:0755-25835579   E-MAIL:szdans@dans.com.cn
ADDRESS: 15D, Block N., Lijing Building, No.48 Jintang St., Luohu District, Shenzhen
POSTAL CODE: 518001    RECORD NO: Guangdong ICP Record No. 05068512